Nadia Martinez

I write Beyond the Boost. Weekly Meta ads plays and AI workflows for ecommerce owners. Founder.

Meta Just Changed Your Ads Today. Here Is What To Check

Oct 28, 2026

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5 min read

Meta Just Changed Your Ads Today. Here Is What To Check

Seven updates from 2026 & one from today that are either helping you or hurting you right now.

$900K In September. 31 % From Email Alone.

Oct 21, 2026

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4 min read

$900K In September. 31 % From Email Alone.

Ads alone are not enough, let me show you why and what has changed.

Should We Scale Your Ads, Stabilize, or Pivot This Week?

Oct 14, 2026

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5 min read

Should We Scale Your Ads, Stabilize, or Pivot This Week?

Three Monday patterns, three responses. The one move to make based on what your numbers actually said.

Five numbers. Fifteen minutes. One decision for the week.

Oct 7, 2026

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5 min read

Five numbers. Fifteen minutes. One decision for the week.

The five Monday numbers that show you what is working and what to fix next.

Fewer Visitors, 55 Percent More Sales. Here Is the Story!

Sep 30, 2026

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4 min read

Fewer Visitors, 55 Percent More Sales. Here Is the Story!

Most ecommerce owners think content and ads are separate workflows. They are not anymore. Conversion rate up 47 percent. Traffic down. This is the story.

Yes, Sales Are Down, But Your Business Isn't Lost. 🤗

Sep 23, 2026

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3 min read

Yes, Sales Are Down, But Your Business Isn't Lost. 🤗

Regardless of budget, audience size, or follower count, one thing is showing up across the board: sales are down. Revenue months are lower. And it is starts, especially as Q4 starts next week.

Advantage+ is a tool NOT an ads strategy!

Sep 16, 2026

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3 min read

Advantage+ is a tool NOT an ads strategy!

The people telling you to "just use Advantage+" are the same ones who couldn't scale a campaign past $500 a day before AI existed. Meta's Holiday Playbook Inside.

How to get customers to come back without spending more on ads

Aug 19, 2026

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5 min read

How to get customers to come back without spending more on ads

Every customer you brought in through paid ads last year was a customer you paid for once. When they come back, that repeat purchase should be free. When they buy again a year later, that should be a compounding return on the first ad dollar you spent.

Your ROAS Isn't Sliding Because You're Bad at Ads

Aug 5, 2026

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4 min read

Your ROAS Isn't Sliding Because You're Bad at Ads

Every time you pay one of those platforms, you're paying to access data about your OWN customers that you should already have. That's the trap...

Why Q4 started weeks ago, and most brands don't know it yet...

Jul 22, 2026

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3 min read

Why Q4 started weeks ago, and most brands don't know it yet...

What I am telling clients to lock in this month & next

Jul 8, 2026

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4 min read

The Meta Pixel Isn't What It Used to Be

New Content Calendar Template Freebie!

When Meta says $100K and Shopify says $85K, who's right?

Jun 24, 2026

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3 min read

When Meta says $100K and Shopify says $85K, who's right?

Sigh, 😔 it's both. And neither. Here's what's actually going on.

10 Ways to Improve Your Conversion Rate: Tested Strategies

Jun 10, 2026

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3 min read

10 Ways to Improve Your Conversion Rate: Tested Strategies

Why your customers are disappearing at the most important moment 😫

Where I've been: A milestone, a hard season, and what's coming next.

May 28, 2026

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2 min read

Where I've been: A milestone, a hard season, and what's coming next.

Notes/PDF From Meta D

Meta (AKA Facebook) Invited Me to Washington D.C. + Panel Participation at the US Capitol.

Apr 15, 2026

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3 min read

Meta (AKA Facebook) Invited Me to Washington D.C. + Panel Participation at the US Capitol.

Plus, April content calendar template inside 😉🔁

The Funnel Lies You Are Probably Believing Right Now

Apr 8, 2026

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4 min read

The Funnel Lies You Are Probably Believing Right Now

Plus, the customer segmentation your business needs ☑️

3 Companies, Zero Investors + Facebook Ads Cheat Sheet

Mar 25, 2026

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5 min read

3 Companies, Zero Investors + Facebook Ads Cheat Sheet

Download your copies! ⬇️

Mar 18, 2026

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5 min read

Why Your Best Months Don't Stick

New Content Calendar Inside, download your copy! ⬇️

Mar 4, 2026

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7 min read

1,077% ROI: How One Brand Turned a $12,924 Email Investment Into $152,047.62

+ The Exact Email Architecture Behind This Brand

You Need This 42X ROAS Strategy, Period!

Feb 25, 2026

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4 min read

You Need This 42X ROAS Strategy, Period!

This is where stability lives; it holds the trust you’ve already earned. If you want revenue that feels grounded instead of fragile, this is not optional.