Hi {{first_name}} 👋

In today’s edition of Beyond the Boost, I want to talk about one of the most common frustrations I hear from clients, community members, and yes, even myself: content creation.

For full transparency, I’ve joined content creation challenges. I’ve paid to be in them. And I didn’t always finish them.

I’ve bought courses and programs that promised hundreds or thousands of followers. And while the information was good, I wasn’t consistent. 🫩

Halfway through, I’d get discouraged. I didn’t get the 100,000 likes or followers in a week like I thought I would. So I slowed down. 

Or my personal favorite. I’d skip one day. That quickly turned into “I’ll try again tomorrow.” Tomorrow became a week. And just like that, the challenge was over. 

I’m not sharing this to judge. I’m sharing it because I know how this cycle feels. I’m a business owner just like you. And I’ve struggled with the same doubts, fears, and self-judgment when it comes to content. I don’t love the content piece of entrepreneurship, but I understand how powerful and necessary it is. 

There have been days when I’ve done my hair and makeup, ready to batch a month’s worth of content, only to completely sabotage myself and jump into something else instead.

Now, let’s talk about why content matters so much.

Content is the oil that fuels your funnels and your business + content is the new retargeting if you’re doing ads. It really is that important. And if that’s true, why do so many of us struggle with it?

Because content requires you to show up. Sometimes imperfectly. Sometimes vulnerably. And that doesn’t come easy for everyone.

Whether you’re selling products or building a coaching community, content is how connection is created. But connection doesn’t stop at posting. It requires reciprocity. And this is where many businesses fall flat, including my own at times. 

Reciprocity looks like responding to DMs. Liking and replying to comments. Acknowledging questions. And you might be surprised how many accounts don’t do this consistently, if at all. 

That gap matters. Not just for your audience, but for your growth.

This is why I want to share a more supportive approach.

If you’ve read my newsletters for a while, you know the rhythm. Pain points up top. Action steps below. Now, let’s make content creation feel lighter.

1. Follow the 70/30 format for 14 days.

Stop trying to master everything at once. Post 70% photos and 30% reels. Reels tend to take a bit more production, and that’s when most of us struggle to remain consistent! Commit to it for 30 days. This means that if you’re posting 10 pieces of content on social media, 7 will be photos and only 3 reels! That’s it! As you see results, analyze what worked & duplicate it.

2. Lower the bar on production.

Your content does not need studio lighting or perfect edits. Create and post! Don’t overthink it! 

3. Build content around funnel stages. Awareness posts educate. Nurture posts build belief. Conversion posts invite action.

Here’s one account that does very well with content, she’s one of my clients! TVL has been a client for many years, and I have seen them grow, literally burn down to the grown, rebuild, thrive and restart their growth!

Their content is great, their messaging is straightforward and effective!

Visit The Vintage Leopard’s Instagram Page

Visit The Vintage Leopard’s Facebook Page

Content doesn’t have to feel heavy to be effective. When you simplify the process and remove the pressure to perform, consistency becomes possible. Start with one shift. Let it support you & duplicate what works! And trust that showing up this way, steady and intentional, is what builds real momentum over time.

If you have any questions, please DM me, add me on Facebook or join the Funnel Society! 📲

Cheers,

Nadia 👩🏽‍💻

P.S Would you like to meet and work together in London, UK, New York, NY or Austin, TX next year? Funnels & travel? Yes! I am coming your way! ✈️