📰 This week, the Beyond the Boost Insider brings you:
🔑 Here’s How You Can Navigate Meta Andromeda 🔑 Actionable Steps Without Fear! 🔑 Submit Your Questions |
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Here’s How You Can Navigate Meta Andromeda
Hello {{first_name}} 👋
As I’ve shared in my last two newsletters, I covered Meta Andromeda, Meta’s latest update on how ads are evaluated and delivered (read Part 1 here and Part 2 here).
Now, I want to help you understand how to move forward without reacting or overcorrecting.
Before we get into action steps, there’s one core idea you need to anchor into.
The new paid strategy isn’t more ads. It’s fewer, smarter inputs.
Meta is no longer rewarding volume. It’s rewarding clarity and quality.
The system has matured. Predictive delivery is stronger. Meta is making faster assumptions based on the information you give it. Here’s the key. You must give it something to work with.
When inputs are clean and intentional, performance stabilizes. When inputs are noisy & inconsistent, results swing.
This is where many advertisers get stuck. For instance, a new student of my 7 Figure Ads & Email Marketing Masterclass was told by an agency that if the ads didn’t respond to increase the budget. Right there, it’s a clear example of how more isn’t always the best!
When I audit ad accounts, I often see seven or more creatives running inside a single ad set. Often for the same product. Sometimes even managed by agencies. If you are running a Facebook ad for purchases, you must know which creatives respond the best, the audience & even the budget.
If you do not have that information yet, that means you missed something in the top and middle of the funnel!
This is why sequence matters.
Top > Middle > Bottom of funnel still work together. Always have.
Rushing straight to purchase campaigns increases cost per conversion and creates instability. Without warming, without context, without trust, the system has very little to work with.
High costs are not a Meta punishment. They are a signal problem.
Actionable Steps Without Fear!
Now that we’ve gone over what the Meta Andromeda is (without the non-sense and scare tactics) let’s focus on what you should be doing to improve your ads and how organic marketing (think email automations & campaigns + content marketing) can feed your Facebook & Instagram ads!
1. Reduce creative volume. Increase creative intention.
Stop flooding ad sets with variations.
Action:
Run 2–3 strong creatives per ad set, not 7–10
Each creative (video/static image/carrousel) should test one clear belief. Not multiple angles at once.
Let ads run long enough to collect meaningful data before touching them
2. Rebuild campaigns around funnel sequence, not objectives alone.
Do not skip stages. Yes, it is still important to have a proper funnel sequence!
Top of funnel: Education, problem awareness, trust building
Middle of funnel: Proof, differentiation, objections
Bottom of funnel: Clear offer, urgency, decision support
Cold audiences convert differently than warm ones. Meta performs better when intent is layered.
3. Strengthen organic signals before scaling spend.
Organic activity feeds paid performance.
Action:
Post educational or authority content consistently; however, focus on quality over quantity.
Drive engagement to email, DMs, or long-form content + engage with your audience! Don’t just post buy this or buy that! Connect with your audience through organic (free) marketing!
Retarget engaged viewers, not just website visitors
4. Track indicators earlier than ROAS.
ROAS tells you what already happened.
Action:
Monitor cost per qualified click
Watch checkout initiation rate, not just purchases
Review new vs returning customer ratio weekly
These metrics reveal whether the system is attracting the right people before sales drop.
5. Make fewer changes. On purpose.
Stability is a strategy.
Action:
Avoid daily adjustments unless performance is breaking. In fact, I suggest every 10-14 days!
Document what you change and why! Keep track of what’s working, believe, you’ll forget what you did and how it impacted your ads’ performance.
Where organic funnels come in
This is the missing piece for most businesses. Organic funnels reduce guesswork.
When people engage with your content, read your emails, reply to stories, or consume long-form education, they are sending signals. Those signals strengthen your paid traffic.
Organic funnels increase conversion confidence!
If, as you head into 2026, you want deeper guidance and a clearer system for how ads and email work together, this is where I can support you.
The 7 Figure Ads & Email Marketing Masterclass is designed for business owners who want to understand what they’re doing, why it works, and how to build something sustainable. No shortcuts. No pressure. Just structure, strategy, and long-term thinking.
When you’re ready, you can explore it here.
If you have any questions, please DM me or add me on Facebook! 📲
Cheers,
Nadia 👩🏽💻
P.S Would you like to meet and work together in London, UK, New York, NY or Austin, TX next year? Funnels & travel? Yes! I am coming your way! ✈️
This newsletter is an intentional space. I share real strategies, clarity, and insights to help you build a business that actually supports your life. To keep this space aligned, subscribers who haven’t opened an email in 90 days will be removed. This isn’t about numbers. It’s about connection. If you’re here, it’s because you want to optimize your Facebook and Instagram ads and funnels. 💕