1,077% ROI: How One Brand Turned a $12,924 Email Investment Into $152,047.62

Hello {{First Name | Friend}},

In last week's newsletter (read it here), I introduced the 42X ROAS strategy. Today, I am bringing you a case study — because #nogatekeeping around here.

42X ROAS sounds amazing, doesn't it? But what if I told you the real numbers — and showed you the exact architecture behind what generated a client 1,077% ROI and counting?

The Investment Their total email investment for the year:

$960 in software.  $11,964 in strategy and execution.  $12,924 total.

That is it. No paid ads for the year. Just email — done intentionally.

The Result

Over 365 days, that investment generated:

$152,047.62 in revenue.

That is a 1,077% return on every dollar invested in email.

For every $1 they spent, they got back $11.76. And for every dollar they made, they spent less than 9 cents on email to earn it.

Not 9 dollars. Not 9 dollars and change.

Nine cents.

The email flows are generating far less since the store traffic is limited without the ads. Her traffic comes from content and engaged followers mostly.

This brand is a local boutique I have worked with for about a year. She came to me with no emails, no marketing funnels — nothing.

Here is what makes her story so powerful: she does not have enough inventory to run ads. But what she does have is something most brands spend years trying to build:

She has sold hundreds of thousands of dollars with content alone. Email became the system that captured and compounded what her content was already building.

The Exact Architecture Her Account Uses

The secret is not sending endless campaigns. It is 8 automated flows working quietly in the background, doing the heavy lifting 24/7 + intentional email campaigns, paired with a great content strategy!

Use this as your starting checklist. If you already have some of these live, use it to audit and improve them. The goal is not perfection — it is activation.

For transparency 🤗⬇️:

What This Means For YOU: This brand did not have a bigger list than you. She did not have a bigger budget, but a better system!

The sabotage in most businesses is subtle. Delayed flows. Inconsistent campaigns. Treating every subscriber the same. Measuring vanity instead of revenue. Remember, the quality of your subscribers matter! I have and have had clients who used to run giveaways and ended up with freebie seekers instead of buyers!

The fix is not complicated. But it is intentional. If you implemented even one of the five actions from last week's newsletter, you are already closer than you think. Now it is time to build the full system.

Your list is already sitting on revenue you haven't collected yet.

The only question is: are you ready to go get it?

A note from me:

When I talk numbers, data, funnels, CTR, and CPM — I've been told I can get a little too technical! 🫣 If at any point this newsletter feels complex, please reply to this email or pop into The Funnel Society here. I'm always happy to break it down further.

I put together a 7-day content calendar template designed for e-commerce brands, course creators, coaches, and service providers. It takes the guesswork out of showing up consistently. No email required, no sign-up — just copy the document and make it your own.

Join us inside The Funnel Society. A free space to learn, connect, and build smarter ads and funnels.

Or, you can reply to this email or DM me too!

To your success,

Nadia 👩🏽‍💻

P.S Would you like to meet and work together in London, UK, New York, NY or Austin, TX next year? Funnels & travel? Yes! I am coming your way! ✈️