Why Your Old Customers Aren’t Buying. And How to Bring Them Back

Hi {{First Name | Friend}},

If you’re newer to Meta ads, start here first: my free Facebook/Instagram Ads Series walks you through setup to launch, step‑by‑step, with a full tutorial at the end. Join here: https://www.socialretailmarketing.com/series

Now, for my intermediate & beyond advertisers…

Over the last few weeks I’ve been sharing a lot about Meta Andromeda. What changed. What it’s rewarding. And what I’m seeing behind the scenes in real ad accounts. You can read those publications here. 

We’re forgetting about existing customers.

The latest Meta updates, especially Advance+ campaigns, have created the illusion that growth comes from going wider. All ages. All genders. Broad targeting. Sometimes sales do come in. But here’s what’s actually happening. 🥺

We’re forgetting about existing customers. Most of these campaigns are designed to acquire new customers, not bring past buyers back. 

Remember abandoned cart ads?  People who viewed products + Added to cart, but didn’t purchase? That option is gone. 

Now we’re told to trust Advance+ to figure it out. Or to rely entirely on email to do the heavy lifting. What I’m seeing instead is accounts relying heavily on one-time buyers.

That’s not wrong. But it is risky.

What happens if your ad account gets hacked? If your page gets shut down?

If performance dips because bots flood the platform? They already are.

When we use social media to advertise, we’re renting attention. We don’t own it.

I believe in paid ads. I always have. But I don’t believe in building a business that depends on one lever. The brands that last make it easy for people to come back.

So let’s talk about how to do that.

If this resonates with you, grab a pen. There are three ways I recommend reconnecting with past buyers.

1. Paid ads

Upload your existing customer list into Meta as a custom audience.

When you build a campaign, you can include that audience manually. Even with Advance+.

One important step. Uncheck the “your suggestion” box so Meta doesn’t override your intent.

👉 If you’re using Klaviyo, Shopify, or Kajabi, you can sync this automatically. _{If you need support, the 7 Figure Ads & Email Marketing Masterclass with Slack Support can help you. Check it out here.}

👉 If you’re using something else and get stuck, reply to this email. I’ll help.

2. Email marketing

This can be done as a flow or a campaign. If you don’t have a win-back automation, set one up. This is a must! 

If you do, run a simple campaign to customers who haven’t purchased in the last 90 days. A small incentive can help, but the message matters more than the discount.

This isn’t about pushing. It’s about reopening the conversation.

3. Manual outreach

I tested this for 90 days. It works. If ads and email aren’t enough, or if your list is small, reach out manually.

People want connection right now. Real connection. Something as simple as:

“Hey (FIRST NAME) we’ve missed you at (BUSINESS NAME) Just wanted to check in and let you know we’ve added a few new things I think you’d love.”

No pressure. No funnel. Just human.

That’s how trust is rebuilt. That’s how businesses stop relying on one-time buyers.

Join us inside The Funnel Society. A free space to learn, connect, and build smarter ads and funnels.

Or, you can reply to this email or DM me too!

To your success,

Nadia 👩🏽‍💻

P.S Would you like to meet and work together in London, UK, New York, NY or Austin, TX next year? Funnels & travel? Yes! I am coming your way! ✈️