Hey {{First Name | Friend}}!

You may have seen the word Andromeda floating around lately. Let’s clear this up right now! Andromeda is not a new software. It’s not a tool you install. It’s not something you “buy access to.”

It’s the internal system Meta uses to decide which ads get shown, to whom, and at what cost. That system has been evolving quietly. Not overnight. Not with a press release. Just constant adjustments to how ads are evaluated, predicted, and delivered.

Here’s the important part.

No one needs a special platform, compliance hack, or paid shortcut to “work with Andromeda.” Anyone implying that you must purchase something to stay compliant or tell you “I cracked the code to Meta Andromeda 😄” is misleading you.

What actually matters hasn’t changed.

Clear offers. Strong creative. Clean data. Intentional funnels.

The advertisers who are doing well are not chasing updates. They’re reading signals and adjusting strategy.

If someone tells you they’ve cracked the algorithm or can guarantee performance because of this update, pause. Meta doesn’t work that way. It never has.

The real advantage right now is understanding how your ads are being interpreted and making decisions from data, not fear.

That’s the difference between reacting to noise and building something that lasts.

So what do you do with this information? You don’t overhaul your account. You don’t panic. You don’t chase shiny tactics.

You adjust how your ads communicate. Meta’s systems are placing more weight on prediction. That means your ads need to make it obvious who they are for, what action matters, and why someone should care quickly.

This is where performance improves.

Here it goes: This makes me physically ill at times. My eye literally twitches when I read posts, newsletters, or content claiming they “know exactly how the algorithm works.” That is simply not true.

If anyone truly knew how to control the algorithm, Meta would be out of business. The platform survives because the system is dynamic, predictive, and constantly changing.

I’ve said this before, and it matters repeating. What works for one account will not always work for another. Every business has its own audience, demographics, buying behavior, offer, and market timing. That context changes everything.

There is no universal formula. No guaranteed structure. No one-size approach.

What exists instead are patterns, signals, and informed decisions. That’s where real skill lives.

The advertisers who last aren’t chasing certainty. They test. They observe. They adapt. They know when to step in and when to let the system learn.

The algorithm isn’t something you control. It’s something you learn to work with.

Once you stop looking for guarantees, your strategy gets clearer. Your decisions calm down. And your results become more consistent over time.

If you want a grounded place to start, my eBook breaks down the patterns, strategies, and decisions that actually hold up across accounts and industries.

And when you are ready to step into predictable revenue, the 7 Figure Ads & Email Marketing Masterclass is the next step. It’s where we move from understanding to execution, with intention and clarity.

P.S Would you like to meet and work together in London, UK, New York, NY or Austin, TX next year? Funnels & travel? Yes! I am coming your way! ✈️