📰 This week, the Beyond the Boost Insider brings you:

 Your Funnels Could Be Doing More—Here’s What’s Stopping Them

Hey friend!

Is Your Instagram or Facebook Reach Dropping—No Matter How Often You Post?

You’re not alone. For those of us who use social media daily to connect with our audience, this struggle is real. It can feel like you’re doing all the right things, but the reach keeps shrinking.

Before we panic, here are two things to keep in mind:

 1. Study your highs and lows.

What performed well? What flopped? Sometimes it’s the algorithm—but often, it’s also the messaging.

 2. What you say—and how you say it—matters.

If your goal is to sell, your content needs two essential ingredients of any successful funnel:

→ Storytelling

→ Nurturing

After reviewing dozens of accounts, I noticed a major trend:

Nearly everyone is posting with only the bottom of the funnel (BOF) in mind.

Every caption screams:

“Buy now!”

“Add to cart!”

“Shop the drop!”

“Schedule your call!”

“New arrivals!”

“Grab the freebie!”

There’s nothing inherently wrong with these messages—but when that’s all you post, it creates disconnect.

Here’s what’s missing:

✅ Only 10% of accounts incorporate storytelling.

❌ Almost none share why they do what they do.

❌ Very few explain what’s in it for the customer.

By skipping the top and middle of the funnel, businesses fail to build real connection and trust. That behind-the-scenes magic—the part that nurtures and warms up your audience—is what makes people care before they click.

So if you’re stuck in a BOF loop, it’s time to shift. Let your audience in:

💡 Show them who you are

💡 Share your “why”

💡 Speak to them—what’s in it for them?

Because sales don’t just come from posting more.

They come from connecting more.

How This One Mistake Sabotages Your Organic & Paid Funnels

🚨 1. Audience Fatigue & Burnout

People get tired of being sold constantly. If every post feels like a pitch, your audience may start ignoring your content, muting your account, or even unfollowing you.

👻 2. You Miss Out on New Leads

If you never post top or middle funnel content (like educational, inspirational, or entertaining posts), you’re not attracting or nurturing new leads.

🧱 3. No Trust or Relationship Building

Trust is built in the top and middle of the funnel—through storytelling, value, behind-the-scenes, testimonials, education, etc. If you skip this and go straight for the sale, it feels transactional instead of relational.

📉 4. Lower Engagement

Poor engagement can hurt your reach on social platforms over time. Your ads will cost more, and your organic flows will have lower opening rates.

💸 5. You’ll Likely See Declining Conversions

Ironically, only posting BOF content can lead to fewer conversions. Why? Because people buy when they feel seen, understood, and nurtured—before being sold to.

✅ What To Do Instead:

 • Mix your funnel content:

→ Top: Tips, reels, relatable stories

→ Middle: Testimonials, FAQs, behind the scenes

→ Bottom: Promos, CTAs, product launches

You’re Invited To: Learn How to Double Your Growth with Funnels

If you’re showing up online—posting, promoting, maybe even running ads—but still not seeing steady growth or consistent sales, the problem might not be your effort… it’s your funnel.

After working with hundreds of business owners, I’ve found one key to scaling without burnout: a customer journey that does the heavy lifting for you. That’s why I created a live training to show you exactly how to combine Facebook Ads and Organic Funnels to attract the right audience, build trust on autopilot, and convert more—without having to hustle harder.

🎯 Double Your Growth with Funnels: How Facebook Ads + Organic Funnels Build a High-Converting Customer Journey

This training was designed to help you bridge the gap between getting seen and getting sales. I’ll walk you through the exact process I’ve used to help business owners:

✅ Attract aligned leads

✅ Build trust on autopilot

✅ Increase conversions—without adding more to their plate

With gratitude & intention,

Nadia 🥂