📰 This week, the Beyond the Boost Insider brings you:

Hey friend!

📉 Is the economy hurting your business?

Over the past four to six weeks, I’ve had several clients ask whether the current state of the U.S. economy will impact their businesses. Some are already seeing a decline in sales, while others are thriving and hitting record months. So, what’s really going on here? From both personal experience and professional insight, I believe the answer goes beyond just systems and operations—it comes down to how much organic effort businesses are putting in alongside their paid strategies.

Most of the business owners I work with have low organic reach, relying heavily on ads to drive sales. While ads are powerful, organic marketing plays a crucial role in creating stability and long-term growth. If your business is too dependent on paid traffic, you’ll likely experience extreme highs and lows in revenue. One of the best ways to assess this is by installing Google Analytics to track your organic vs. paid traffic. If most of your website visitors are coming from ads, it’s time to ramp up your organic presence—whether through content, SEO, email marketing, or community engagement. Ads should amplify your business, not be the only system keeping it afloat.

Here’s what I see from people who continue to thrive:

• Organic marketing brings at least 40% of their audience. 

• They have a solid content strategy 

• Promote what they know works for them. 

• Stay in their lane without comparing what others are doing. 

• Allocate more budget to what already works. 

• They don’t try to do it all!

 10 Organic Tasks that can help you increase your revenue this month! 💵

1. Build & Nurture an Engaged Email List: Why it works: Email marketing gives you direct access to your audience without relying on algorithms.

2. Optimize & Leverage SEO for Long-Term Visibility: Why it works: Organic search traffic is free and compounds over time with the right strategy.

3. Show Up Consistently on Video (Reels, TikTok, YouTube Shorts): Why it works: Video gets higher engagement and reach compared to static content.

4. Create a Private Community (Facebook Group, Telegram, or Discord): Why it works: A loyal community leads to higher conversions and long-term customer relationships.

5. Utilize Strategic Collaborations & Cross-Promotions: Why it works: Partnering with complementary businesses expands your audience without spending on ads.

6. Strengthen Your Social Media Presence with Value-Driven Content - This is the 2nd most neglected strategy yet very impactful: Why it works: Consistent organic engagement builds trust and brand loyalty.

7. Launch a Referral & Loyalty Program: Why it works: Happy customers bring new buyers without extra ad spend.

8. Diversify Revenue Streams with Digital Products: Why it works: If physical product sales slow down, digital products create additional income. If you only sell physical products, try upsell campaigns, BOGO sales too that will increase your AOV. 

9. Maximize Free Publicity with PR & Media Features: Why it works: Being featured on media platforms builds credibility and attracts new customers.

10. Leverage UGC & Social Proof to Build Trust: Why it works: Consumers trust real people’s experiences more than branded content.

The key to surviving and thriving in a slow economy is diversifying your marketing approach, engaging with your audience consistently, and creating a brand that customers trust. These organic strategies will help you stay visible, attract new customers, and maintain revenue without relying solely on paid ads.

Let’s turn your ads & funnels into a money-making machine! 🚀

To your success,

Nadia 🥂