Solopreneurs Are Taking Over—Here’s How They Scale Smarter

📰 This week, the Beyond the Boost Insider brings you:

Hey friend!

Once upon a time, growing a business meant hiring a team, managing overhead, and wearing way too many hats. But today’s solopreneurs are proving that success doesn’t require a huge staff—just the right tools and automation. How do I know? I am a solopreneur 🙋🏽‍♀️. I do have contractors I work with in different countries and time zones, but I haven’t hired W2s in over three years. 

With ads and funnels, modern solopreneurs are able to generate leads, nurture customers, and drive sales on autopilot. Let me put it this way, with a piece of content, you can collect leads (by using something like Manychat or manually reaching out if they comment or DM you a word). From that lead, you can earn a subscriber, which you can then nurture and convert into a client. All of that from receiving a DM or comment!

Why Solopreneurs Are Relying on Ads & Funnels

✅ Save Time & Reduce Manual Work - What I do: I rely on Manychat to collect leads & nurture them to reach my conversion funnel.

✅ Increase Revenue Without Hiring a Big Team –What I do: I make a list of tasks that would put me to work FOR my business instead of ON my business, and I outsource them to contractors.

✅ Create Predictable Income – What I use: Kajabi for landing pages & Thrivecart for tripwire product, bumps and upsells.

✅ Automate Sales & Lead Generation – What I use: I use Ads, Kajabi, Deadline Funnel, Weekly newsletters & Thrivecart.

If you’re looking to streamline your business, scale efficiently, and create more freedom, it’s time to leverage ads & funnels like today’s top solopreneurs do.

Most people misunderstand the relationship between paid and organic funnels, thinking they should rely solely on one or the other. Some believe that organic marketing alone—through content, SEO, and social media engagement—will drive consistent conversions, but without a strategic system in place, it often leads to slow, unpredictable growth.

On the flip side, many assume that paid ads are a magic switch that instantly generates sales, but without a well-optimized funnel, ad spend gets wasted on unqualified leads who don’t convert.

The truth is, paid and organic funnels work best together—organic content builds trust and nurtures leads, while paid ads accelerate growth by driving targeted traffic into a structured conversion process. When these two strategies are aligned, businesses can attract, engage, and convert customers more effectively—without relying on constant manual effort or guesswork.

I get it—jumping into paid and organic funnels can feel overwhelming. Maybe you’re thinking…

❌ “I don’t have time to build a funnel.”

✅ That’s exactly why you need one! A well-built funnel works 24/7, nurturing leads and making sales while you focus on other areas of your business.

❌ “Paid ads are too expensive.”

✅ Not if you set them up correctly! With the right targeting and strategy, ads become an investment that brings in more revenue than you spend. Plus, organic strategies help you build trust before you even run an ad.

❌ “I don’t have enough followers for organic marketing.”

✅ You don’t need a huge audience—you just need the right audience. With a solid funnel in place, you’ll attract, nurture, and convert the people who are already looking for what you offer.

To your success,

Nadia 🥂