📰 This week, the Beyond the Boost Insider brings you:
🔑 I Gambled My Rent Money on Facebook Ads 🔑 What You Need to Know About Meta Ads This Holiday Season 🔑 Freebie of the Month |
|---|
I Gambled My Rent Money on Facebook Ads
Hi {{first name | Friend}}!
If you’ve stayed subscribed to my newsletters, I hope it’s because you find value here—and maybe even see a bit of your own entrepreneurial journey reflected in mine.
Today, I want to share something a little raw, beyond the dollar signs and success stories.
Yes, the title is true… I once (9 years ago) used our rent money to pay for Facebook ads. 🤯
It was during my first startup—a footwear brand I’ve since exited. Looking back, I can’t believe I had the guts to do something so reckless. And no, friend, I don’t recommend it.
Here’s what happened:
The goal was to spend $1,500 on Black Friday and Cyber Weekend ads. The rent was due a week later, and I didn’t tell my husband. I just did it. Why?
I believed in my product like no one else.
I knew the power of Facebook ads.
I was 100% certain I could make that money back because I’d laid the groundwork—organic marketing, a solid email strategy, and a clear plan.
And honestly? I had a deep, burning desire to succeed.
Was the risk worth it? Yes, it was. I made 5.5X my investment, paid the next month’s rent early (hello, guilt conscience 🥹), and learned a lesson I’ll never forget.
But let me be clear,{{first name | Friend}}! …
This is not the move I recommend.
Not because of the money. Not even because of the emotional weight I carried while I waited for those sales to come in. 😰
I don’t recommend it because Facebook Ads should never be your last-minute rescue plan.
They are not a gamble. They are not a magic fix.
They are a system—and that system needs to be ready.
And the truth is, I turn away people all the time who want to run ads but…
Have no funnel
Have no strategy
Are not willing to commit to long-term results
What You Need to Know About Meta Ads This Holiday Season
As we head into Q4, here’s what you need to know before diving into ads:
✅ Meta Ads need management – they’re not “set it and forget it”
✅ They can run across Facebook + Instagram with one budget
✅ 2–3X ROAS is solid – $1 in = $2–3 out (if you’ve done the work)
✅ Know someone with a higher ROAS? Top performers win because they planned ahead with organic strategy, nurture sequences, and warm audiences
✅ You need at least 60–90 days to build traction (especially if you’re brand new to ads)
✅ Ads are an investment – not a liability
✅ NEVER run ads without consistent organic content
✅ Expect ads to carry 50–60% of your results – the rest is your funnel, your content, your follow-through
✅ Reinvest your returns – the ads that scale are the ones that get fuel
✅ When you stop posting, emailing, or engaging—ads get expensive, fast
Ready to Scale Smarter, Not Harder?
If you’re serious about scaling with Facebook Ads and organic funnels, I’ve created something just for you:
This isn’t just another fluffy guide. It’s a no-BS playbook packed with 100 actionable strategies to help you:
Confidently launch Facebook ads that convert.
Build organic funnels that work with your ads, not against them.
Scale your business without burning out or gambling your rent money.
Whether you’re just starting with ads or looking to optimize your current strategy, this ebook will give you the clarity and confidence you need to crush Q4.
👉 Grab your copy here and let’s make this your most profitable season yet.
Freebie of the Month
This month's freebie is the The Ultimate 30-Day Content Calendar for Coaches, Course Creators, and E-Commerce Businesses!
Feeling stuck on what to post or how to keep your audience engaged?
This 30-Day Content Calendar is packed with daily content prompts designed to:
✨ Showcase your expertise and connect with your audience on a deeper level.
✨ Highlight your offers, new arrivals, or programs in a way that feels natural and engaging.
✨ Boost your visibility with interactive, scroll-stopping posts that your audience will love.
You’ve got this, 💛
Nadia 🥂
You’re receiving this email because you signed up for one of our resources at socialretailmarketing.com —whether it was a free training, PDF, or another offer we shared. We value your trust and want you to know: we hate spam too. Your information is safe with us, and we’ll never sell or share it with anyone.