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In my past newsletters, I have shared how I have worked with e-commerce businesses primarily before branching out to also support course creators, coaches and consultants! 

Adding another industry to my menu of services was not a big change because ads and funnels fundamentals are the same regardless of the industry you serve. 

Although there are tasks and strategies that are different, what I came to realize is that whether a business is in industry A or B, there’s something that most of us get wrong about the holiday season and the push to increase our revenue. Here it goes: 

The holiday season’s success is NOT built in November or a few weeks before the end of the year. That success starts now, in Q3. Holiday planning requires so much from us, and guess where people fall flat most of the time? Their funnels! 

Yes friend, this includes creative assets, budget allocation, even identifying what will be on sale. Can you believe that? 

So, if you are not planning your holiday sales now, you’re most likely late! No exaggeration here. 

Alright, friend, let’s get strategic. If you want to crush your holiday sales goals, it’s time to stop winging it and start planning like the CEO you are. Here’s your 10-step roadmap to make sure your business is ready to thrive this holiday season:

1. Set Your Revenue Goal

Start with clarity. How much do you want to make this holiday season? Be specific. Break it down into weekly or even daily targets so you can reverse-engineer your strategy.

2. Audit Last Year’s Performance

If you ran holiday campaigns last year, take a hard look at what worked and what didn’t. Which products sold best? What campaigns flopped? Use that data to make smarter decisions this year.

3. Choose Your Holiday Offers

Decide NOW what you’ll be promoting. Whether it’s a sitewide sale, a bundle, or a limited-edition product, make sure your offer is irresistible and aligned with what your audience actually wants.

4. Map Out Your Funnel

Your funnel is the backbone of your holiday success. From your lead magnet to your checkout page, every step should be optimized to guide your audience toward a purchase.

5. Create Your Content Calendar

Plan your content for Q4 now. This includes emails, social posts, ads, and even blog content. Focus on building excitement, educating your audience about your offers, and creating urgency as the holidays approach.

6. Prep Your Creative Assets

Start designing your ad creatives, social graphics, and email templates now. Make sure they’re cohesive and aligned with your brand’s holiday vibe.

7. Allocate Your Budget

Decide how much you’re investing in ads and where that money will go. Facebook, Instagram, Google—know your platforms and set your budget accordingly.

8. Build Your Email Sequences

Your email list is gold during the holidays. Create sequences for every stage of the funnel:

Warm-Up Emails to re-engage your audience

Launch Emails to announce your offers

Cart Abandonment Emails to recover lost sales

Last-Chance Emails to create urgency

9. Test Your Systems

Before the holiday rush, test EVERYTHING. Your checkout process, email automations, ad tracking—make sure it’s all running smoothly so you don’t lose sales to tech glitches.

10. Start Building Buzz

Don’t wait until November to start talking about your holiday offers. Use Q3 to tease what’s coming, build anticipation, and warm up your audience so they’re ready to buy the moment your offers drop.

Your Next Move:

Pick one of these steps and take action today. Whether it’s setting your revenue goal, mapping out your funnel, or designing your first ad creative—start now. The earlier you prepare, the more confident and in control you’ll feel when the holiday season hits.

You’ve got this, friend. Let’s make this your most profitable holiday season yet. 💛

This month's freebie is the The Ultimate 30-Day Content Calendar for Coaches, Course Creators, and E-Commerce Businesses! 

Feeling stuck on what to post or how to keep your audience engaged? 

This30-Day Content Calendar is packed with daily content prompts designed to:

✨ Showcase your expertise and connect with your audience on a deeper level.
✨ Highlight your offers, new arrivals, or programs in a way that feels natural and engaging.
✨ Boost your visibility with interactive, scroll-stopping posts that your audience will love.

Cheers,

Nadia 🥂

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