📰 This week, the Beyond the Boost Insider brings you:

Feeling Stuck? Here’s Why It’s Not the End

 Friend!

Last week, several of you reached out to let me know that the traffic email “hit home” because you feel like you’re going in circles and nothing is truly “moving the needle.” That’s why I want to take a moment to acknowledge this confusing season of business that so many of us find ourselves in at one point or another.

You’ve built something incredible. You’ve poured your heart, time, and energy into this business. But lately, it feels different.

Maybe you’ve been feeling like you’ve lost your momentum. The spark that used to drive you to show up every day has dimmed, and you’re questioning if you even want to keep going. 

You’re not alone. 

This isn’t just burnout, and it’s definitely not laziness. It’s the weight of running a business that feels like it’s outgrown you—or maybe even a business that’s no longer aligned with the life you want now. 

In all honesty? When you’re constantly pushing to keep things moving, it’s exhausting. You’re showing up, but it feels like you’re running on fumes.

The truth? It’s not that you’re not capable. It’s that the systems and structure around you aren’t supporting the version of you that exists today.

Before resentment toward your business starts to creep in (trust me, I’ve been there too), take a moment to reconnect with your why. Why did you start this business? Why did you invest your time, energy, and heart into it? Why do you believe in what you’re building?

Sometimes, all it takes is a simple reminder of your deeper purpose to shift your mindset and pull you out of that heavy space. Write it down, reflect on it, and let it reignite the spark you felt when you first started. You’ve got this—I promise, I’ve been there, and this small step can make all the difference.

Three Smart Moves to Realign and Move Forward

1. Duplicate What’s Working

Stop overcomplicating—if something’s working, do more of it! We often feel the need to reinvent the wheel, but doubling down on proven strategies is the fastest way to see results.

Example:

• Are your emails outperforming ads this week? Send an extra one! Create exclusive promos for your VIPs or give your best customers early access to shop before anyone else.

• Are ads crushing it? Let your email automations handle nurturing while you scale your ad spend.

The key is to lean into momentum instead of chasing shiny new tactics.

2. Keep Your Website Clean

This is one of the most overlooked tasks, yet it’s critical—especially for e-commerce businesses. Don’t waste ad spend driving traffic to a cluttered or outdated site.

Checklist:

• Remove sold-out items from your collection pages.

• Sort products by best-selling if inventory is available, or by highest price to maximize revenue per visitor.

• Make sure your site is easy to navigate and optimized for conversions.

A clean, streamlined website creates a seamless shopping experience—and that’s what converts browsers into buyers.

3. Let Video Be Your Savior

If your organic or paid reach is down, video content is your secret weapon. Video viewers are more engaged, more motivated to shop, and more likely to convert. By now, video should be a non-negotiable part of your marketing strategy.

No excuses:

• Create short, high-value videos that showcase your product or service in action.

• Use Reels, TikToks, or YouTube Shorts to reach new audiences.

• Repurpose your best-performing videos into ads for even greater impact.

Video isn’t just a trend—it’s the future of marketing. The sooner you embrace it, the faster you’ll see results.

Keep it simple, focus on what works, and let these strategies create the momentum you need to move forward!

Freebie of the Month

• Top of Funnel: Hooks that stop the scroll + attract the right people

• Middle of Funnel: Copy that nurtures trust + builds connection

• Bottom of Funnel: Persuasive words that turn leads into loyal buyers

Cheers,

Nadia 🥂

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