Want to grow your IG? Here’s what actually works

Here’s how to audit your Instagram account 🙃

📰 This week, the Beyond the Boost Insider brings you:

🔑 Why your Instagram Account is not growing.

🔑 Let’s audit your Instagram Account

🔑 Freebies for You

Hey friend!

 Why your Instagram Account is not growing.

Hello Friend! 

Last week, one of my clients said her Instagram growth had stalled. Then another said the exact same thing.

Now—do I manage social media? No.

But do I nag my clients about their content strategy? Absolutely. 😉 Many can verify this!

When I looked deeper, they were all mostly posting photos and carousels—which only reach existing followers.

That’s the problem. You need to reach new people to grow.

Want proof? In the next section of this newsletter, I’ll show you how to audit your IG account and spot the gaps.

Whether you’re in e-commerce, coaching, or real estate…

If you want paid and organic growth, you’ve got to post the right content.

Because content is still KING. 👑

On the other hand, If you’ve been showing up on IG, posting consistently, and still not seeing the engagement or followers you want, don’t stress—it’s not you. The game has changed, and the good news is: I’ve got the cheat codes. 👇

💡 Here Are My Top 5 Instagram Growth Tips (2025-Style):

1️⃣ Post More Reels Than Anything Else

Instagram is still favoring Reels heavily. But here’s the secret:

📹 Keep it simple—face-to-camera, trending sounds, quick tips, or product showcases.

🎯 Hook your viewer in the first 3 seconds or you’ll lose them.

2️⃣ Use Story Polls & Stickers Daily

Engagement builds trust—and stories are where the relationships happen.

Try this:

  “Which look would you wear?” (for boutiques)

  “Want help with XYZ?” (for coaches)

  Ask Me Anything boxes work so well for engagement and future content ideas.

3️⃣ Nail Your Bio

You have seconds to make someone want to follow you. Make sure your bio says:

Who you help/what you offer

What result you give

A clear CTA (like “Shop Now” or “DM ‘START’ for ads help”)

4️⃣ Use the Right Mix of Hashtags

Blend macro, niche, and branded hashtags like:

  #EcommerceTips

  #BoutiqueOwnerLife

  #GrowWithAds (← add your own branded hashtag!)

You’re not trying to go viral—you’re trying to get found by your people.

5️⃣ Consistency > Perfection

You don’t need to go viral. You need to be visible.

Show up. Share value. Speak to your ideal client daily.

Instagram rewards consistency way more than aesthetics.

Let’s Audit your Instagram Account

⏱️ Time required: 20–30 minutes

Be sure to grab a pen and paper, or get ready to take screenshots as you go. You can also print this newsletter and come back to it later!

Now that we’ve covered the tips to grow your Instagram account, it’s time to identify what’s already working.

🎯 The Goal:

Uncover your best-performing content based on reach and engagement—so you can create more of what drives results. We’re duplicating what works!

Step-by-Step Instructions:

 1. Open Instagram > Tap on your profile

 2. Go to Settings > Professional Dashboard > Insights

 3. Tap Content You Shared

 4. Adjust the date range from the default 30 days to 6 months

Now, let’s find your top 12 best-performing posts.

 5. Tap the filter button next to the date range and choose “Accounts Reached”

 6. Note how many accounts each post reached

 7. Repeat the process by selecting “Accounts Engaged”

 8. Complete this audit for 6 months, 3 months, and 30 days

📝 Reflect & Analyze:

Answer the following questions to better understand your content patterns:

  Is the same type of content showing up as top-performing across all timeframes?

  What formats (Reels, carousels, photos) perform best?

  Which content types reached the most people?

  Which content types generated the most engagement?

  Are you posting your top-performing content frequently—or not enough?

Once you’ve completed this audit, you’ll have a clear roadmap for what to post more of to increase your reach, engagement, and growth. Let the data guide your content strategy! Got questions? Please DM me and let me help you.

With gratitude & intention,

Nadia 🥂

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