📰 This week, the Beyond the Boost Insider brings you:

2 Urgent Care Visits, 1 ER Trip & Why Funnels Saved Me 🥹

The past few weeks have been heavy, friend

My daughter was sick for two 2.5 weeks.
Two urgent care visits.
One ER trip.
Sleepless nights.
Tears—hers and mine.

For more context, my oldest daughter was diagnosed with Type 1 Diabetes at age 7, she’s 18 now. A stubborn virus can elevate her glucose and quickly send her to the ER with diabetes complications. 

There’s a unique kind of weight that comes with being a mompreneur.
Because when your child needs you, the world doesn’t always pause.
But this time… my business did.

Not because I shut everything down.
But because I built it to support me—especially in the hard seasons, which like you, I’ve had many. 

While I held my daughter through the tears and the fear, my business held me:
✔️ Automations kept running
✔️ Content kept nurturing
✔️ Funnels kept converting
✔️ Ads kept bringing in leads + sales

Because this isn’t just a hustle.
It’s a business.
And it’s built to work with me, not against me.

I’m not sharing this for sympathy.
I’m sharing it because I know what it feels like to carry it all.
And I want you to know—it’s possible to build a business that gives you freedom, not more pressure.

5 Funnel Moves to Dominate Q3

Here are 5 strategic moves to sharpen your Facebook Ads & Organic Funnels this quarter—whether you’re refining what’s already working or ready to shake things up for bigger results.

1. Test 3 New Hook Angles Every Month

Most people test creatives but forget the message. Your hook is everything.
Try rotating angles that speak to different emotions:

• Emotional: “You shouldn’t have to choose between freedom and revenue.”

• Aspirational: “What if you could step away for 2 weeks and still make sales?”

• Relatable: “Posting daily with zero engagement? Let’s fix that.”

🧠 Pro Tip: Use your best-performing hook across email subject lines, reels, and even carousel captions.

2. Segment Your Email List for Smarter Follow-Up

Your funnel should treat leads differently based on their actions.
In Q3, focus on these segments:

• Clicked ad but didn’t opt in

• Opted in but didn’t purchase

• Engaged with nurture emails but ghosted the offer

Tailor your follow-up sequences to meet them where they are. Tools like Klaviyo or ConvertKit make this seamless.

3. Retarget Video Viewers, Not Just Website Visitors

If you’re running TOF video ads, don’t let that warm audience go cold.
Create MOF retargeting ads for:

• 25%+ video viewers

• Instagram/Facebook engagement

• Saved posts or link clicks

Serve them content that builds trust: testimonials, behind-the-scenes, or program walkthroughs.

4. Add One Organic Trust Layer Weekly

Your funnel is only as strong as your nurture.
Here’s a simple Q3 rhythm:

• Mondays: Value-packed carousel

• Wednesdays: BTS/real talk Reel

• Fridays: Soft CTA or case study

🎯 The Goal: Turn new traffic into trust, and trust into action.

5. Audit & Automate Your Top Funnel Entry Points

Take a hard look at your best-performing ad and ask:

• Is the landing page clear + conversion-optimized?

• Does the email sequence align with the ad promise?

• Can you automate replies/follow-ups with ManyChat or Flodesk workflows?

This is the season to stop doing everything manually and scale with intention.

Your Next Step:
Pick one tip to implement this week. Small, consistent tweaks lead to massive results.

Which one are you starting with? Let me know—I’d love to hear!

Need Support?

Want help implementing these?

Your next step is inside the Facebook Ads & Organic Funnels Program 💻

One time enrollment, lifetime access!

Prefer a payment plan?

Followed by 2 monthly payments of $347.

✓ Learn to create compelling ad campaigns & email flows that resonate with your target audience. 

✓ Learn how to set up campaigns and organic flows that work together ~ so your budget fuels what's already working. 

✓ Start attracting people who are ready to buy. Let your funnels nurture and convert for you! 

Let’s build a business that works with you, not against you

Cheers,

Nadia 🥂

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