{{First Name | Friend}}! 

One of the most common questions I get is:
“What kind of ad can give me the most revenue?”

The answer? Conversion ads with a purchase objective.

Let me break it down—just because conversion ads are powerful doesn’t mean you should run all your ads to a purchase objective or throw your entire budget at the bottom of the funnel.

Here’s why:

1️⃣ Your Audience Needs to Warm Up First
Most people won’t buy the first time they see your ad. They need to trust you, understand your offer, and feel confident that it’s the solution they’ve been looking for. That’s why top-of-funnel ads (like engagement or lead generation campaigns) are so important—they help you build that trust and awareness.

2️⃣ You’re Limiting Your Reach
If you only run purchase ads, you’re only targeting people who are already primed to buy. But what about the people who could become buyers with the right nurturing? That’s where middle-of-funnel ads come in—retargeting people who’ve engaged with your content but haven’t taken the leap yet.

3️⃣ You’ll Burn Out Your Audience
When you only run purchase ads, you’re essentially shouting “BUY NOW!” at the same group of people over and over again. Not only does this lead to ad fatigue, but it can also make your audience tune you out completely.

So, what’s the solution?

A balanced ad strategy that includes:

✔ Top-of-Funnel Ads to attract new leads and build awareness.
✔ Middle-of-Funnel Ads to nurture and retarget warm leads.
✔ Bottom-of-Funnel Ads to convert your hottest prospects into buyers.

When you layer your ads like this, you’re not just chasing quick wins—you’re building a sustainable system that generates revenue daily and grows your audience over

When I first started selling my compact offer, I didn’t have a massive ad budget or a perfectly polished funnel. What I did have was Instagram DMs and a willingness to connect with people on a real, human level.

Here’s what I learned: DMs aren’t just a place for casual chats—they’re a goldmine for building trust and turning “maybe” into “yes.” 

When I launched my compact offer, I noticed something interesting. A lot of people were engaging with my posts, clicking on my links, and even signing up for my freebies—but they weren’t buying. They were curious, but undecided.

So, instead of waiting for them to make the first move, I decided to meet them where they were. I started reaching out in the DMs—not with a sales pitch, but with genuine curiosity.

Here’s how I approached it:

✔ I started conversations: I’d reply to their stories, comment on their posts, or simply send a thoughtful message like, “Hey, I saw you downloaded my freebie—how’s it going so far?”
✔ I listened deeply: Instead of jumping straight to the sale, I asked questions about their goals, challenges, and what they were looking for.
✔ I offered value: If they mentioned a specific struggle, I’d share a quick tip, resource, or even a voice note with advice tailored to them.
✔ I bridged to my offer: Once I understood their needs, I’d say something like, “You know, my [compact offer] was designed for exactly this. Want me to send you the details?”

The result? Those undecided buyers started converting. Not because I was pushy, but because I showed up as someone who genuinely cared about their success.

If you’ve been hesitant to use DMs because you don’t want to feel “salesy,” let me remind you: selling is serving. When you lead with value and curiosity, you’re not bothering people—you’re helping them.

✨ For the first time in almost a year, I’m re-opening my Facebook Ads Management client list! 🥳

This is your chance to work with me 1:1 and have your ads managed by someone who’s helped generate over $30M in revenue using Facebook Ads + Organic Funnels.

If you’d like to learn more, please click here to let me know you’re interested. This way, I can prioritize you when applications open!

✨ My updated The 7 & 8- Figure Ads & Funnels E-book: 100 Proven Strategies for Scaling with Facebook, Instagram Ads + Email is now available for only $27! You can order it here.

To your success,

Nadia