Hey {{ first name | friend }}! 👋
Have you ever felt like you’re throwing money at ads and just hoping for the best? You’re not alone. So many women entrepreneurs I work with feel frustrated, stuck, and unsure why their ad spend isn’t delivering the results they deserve.
When Leslie came to me, she was spending $5K a month on ads and getting a 2X return. On paper, that’s ‘decent,’ but she knew her business had so much more potential. She felt dismissed—like her concerns didn’t matter—because 2-3X ROAS is considered ‘average.’ But Leslie didn’t want average. She wanted freedom. She wanted control. She wanted a system that worked for her, not the other way around. For full disclaimer, 2-3X ROAS (return of ad spend) is the average in e-commerce, not the account’s full potential.
After auditing her account, I realized the problem wasn’t her ads—although the ads weren’t superb, they were okay. The problem? It was the system or lack of I should say. Too much focus on bottom-of-funnel conversions, not enough on nurturing leads or building relationships. So we made some shifts.
We added organic flows, created a content calendar with intention, and built a strategy that wasn’t just about selling—it was about connecting.
The result? Leslie’s ads now average 7.56X ROAS, and her sales are up 54% year-to-date. But more importantly, she’s no longer relying solely on ads for revenue. She has a system that gives her confidence, clarity, and control.
Here’s what I shared with Leslie that made all the difference—and what you can start doing today to see results in your own business:
Weekly Email Campaigns: Your email list is your secret weapon. Stop letting it collect dust. Send weekly campaigns that educate, inspire, and connect—not just sell.
Clean Up Your List: Remove inactive subscribers. It’s scary, I know, but it’ll instantly boost your open rates, click-through rates, and even lower your email platform costs.
Post With Purpose: No more ‘buy now’ posts. Your audience doesn’t want to feel used—they want to feel seen. Share behind-the-scenes moments, customer stories, and content that builds trust.
Engage With Intention: Spend 30 minutes a day engaging with your followers. Respond to comments, DM your VIP clients, and make them feel valued.
Create VIP Campaigns: Give your best customers exclusive perks. Whether it’s early access to a sale or a private offer, make them feel special.
Audit Your Funnel Touchpoints: Take a close look at every step of your funnel—from your opt-in page to your thank-you emails. Ask yourself: Does this feel personal? Does it guide my audience toward the next step with clarity? For example, if someone downloads your freebie, follow up with an email that says, “I saw you grabbed [freebie name/discount]! Here’s how to get the most out of it…” This makes them feel seen and sets the stage for deeper engagement.
Leverage Social Proof Strategically: Sprinkle testimonials, case studies, or screenshots of client wins throughout your content.
Friend, if your funnel’s leaking money. Your ads aren’t converting. Let’s fix that—together.
The Facebook Ads & Organic Funnels Program is your shortcut to clarity, conversions, and consistent cash flow.
This isn’t another ‘figure it out yourself’ course. You’ll get proven strategies, step-by-step guidance, and direct Slack access to me for personalized feedback on your ads and funnels.
No more guessing. No more wasted spending. Just a system that works.
Let’s scale smarter—and finally build the business you’ve been dreaming of.
Have you joined The Funnel Society yet?
Inside, you’ll find 1,500+ ambitious women entrepreneurs mastering paid and organic funnels with actionable strategies and real support. This is your free space to get clarity, improve your conversions, and connect with a community that’s here to help you scale smarter.
To your success!
Nadia 🥂
Facebook Ads & Funnels Expert