📰 This week, the Beyond the Boost Insider brings you:

From 5.27x ROAS to 15.15x ROAS In Seven Days

Hi friend!

Did you get a chance to claim your freebie of the month last week? If not, here is the access to my $197 Facebook Ads Mini Course, free of charge to you!  

Today, I’m excited to share how an account my agency manages went from 5.27X to 15.15X with Facebook & Instagram ads in just seven days. As always, I don’t gatekeep, so check out the roadmap of strategies below. 

A client I work with saw a decline in sales, yet her ads were performing well. Just like many business owners, she felt like she was in a hamster wheel. Reminder: ads typically drive only 50–60% of your revenue. If it’s more, you’re lucky—and it’s smart to reinvest part of those returns back into ads.

As always, I brought receipts! 🧾

As someone who runs an ads agency—and deeply cares about my clients—I don’t just “run the ads.” I do 1:1 check-ins because success goes far beyond campaigns. Our calls focus on what really moves the needle: backend systems, content, inventory, messaging, and actual sales numbers. 

Why do I go this far? I don’t have to—it’s not in the scope.

But I choose to. Because when my clients understand what’s missing and take action, they grow. And I’m here to make sure they do. On the other hand, 

Here’s what she was doing: 

• Posted daily at least 5x

• Weekly new arrivals twice a week 

• One weekly email campaign

• Email automations running on autopilot 

Suggested Roadmap For 14 Days

By looking at her activities, you’d think she was doing everything right! So what was the problem? Check out below what she started doing instead! 

At first glance, it looked like she was doing everything right. She was showing up, posting daily, sending emails—checking all the boxes.

But something still wasn’t clicking…

So we made a few strategic shifts—and the difference was night and day. Here’s what she started doing instead (and what you might need to do too):

✅ Post with Purpose—Not Just to Check a Box

Posting 5 times a day just to stay “active”? We cut that to 2 intentional posts with a clear goal: connect, educate, or sell. Not every post should scream “Buy now!”

Here’s the content mix I recommended:

• Connect: Share your story, behind-the-scenes, or introduce your brand.

• Educate: Offer styling tips, highlight social proof, or answer common questions.

• Sell: Feature new arrivals, restocks, products or must-haves (just once a day is enough!).

✅ Upgrade Your Email Game

• Send two campaigns a week instead of one—feature bestsellers, collections, or new drops.

• Release new arrivals once a week to reduce photo shoots and content overwhelm.

• Clean up automations: archive underperformers and update graphics on high-converters.

• Run win-back campaigns for one-time buyers or those who’ve ghosted for a year.

✅ Go Heavy on VIDEO (Seriously!)

Aim for 75% video, 25% carousel posts. This is where most businesses lose visibility and customers. Video builds trust, showcases your products in action, and drives real engagement.

We’re testing this strategy for two weeks—then it’s time to reassess reach and conversions.

Because sometimes, doing less with more intention is exactly what your business needs.

What’s next for you friend?

If my client’s story hit close to home—and you’re ready to fix the missing pieces in your funnel and finally increase your revenue—I’d love to invite you into my Facebook Ads & Organic Funnels Program.

This is a live, 6-week program where I walk you through the exact funnels I use with my clients to generate consistent, scalable growth. You’ll not only learn what works, but how to build it for your business—step by step.

We start a new cohort every two weeks, so you don’t have to wait long to dive in. Next cohort starts on June 12th with the first call at 8:00am PST.

Let’s turn your traffic into trust and your strategy into sales—together.

With gratitude & intention,

Nadia 🥂

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